Artificial Intelligence in Email Security (Phishing) with Tiffany Ricks of HacWare
You get an email regarding a package being delivered. It says you should log into your account. Seems legit, but you never ordered a package! Fraudsters are trying every trick in the book to fool you into sharing sensitive information. This activity is especially difficult to catch when you, specifically, are the target – which is the case with spearfishing email. For most of us, there isn’t enough time in the day to stay up to date on the latest Phishing strategies. Fortunately, AI has arrived to keep us safe and in-the-know.
In this episode, I sit with Tiffany Ricks, who founded HacWare to provide easily digestible content to educate those individuals in an organization who are vulnerable to phishing. We discuss her lifetime love for entrepreneurship, why starting as a services business is a great first step for product companies, how AI is combatting cybersecurity challenges on the job, data strategy to train AI models, and much much more.
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Show Notes with Timestamps (VIDEO):
2:21 Technology was a tool that empowered Tiffany’s early entrepreneurial dreams
7:08 Learning how to build an enterprise solution by working for one of the US’s top defense contractors
8:56 Launching a new venture while maintaining a corporate job
9:51 Beginning the journey as a services business
11:57 The case for starting as a services business and transitioning to a product-led business
15:23 Identifying AI as a solution to solve cybersecurity challenges from clients
18:04 What is Phishing and how is HacWare addressing it as an issue
25:05 Acquiring data required to properly classify email
27:23 Challenges and learning lessons from labeling initial data sets
30:44 Feature engineering and key indicators of risky behavior
33:39 Restructuring the team when transitioning to product company
36:45 Process for acquiring first customers as an early stage company
41:30 Joining TechStars New York
44:06 Favorite tech tool: Slack (because of Coffee Roulette)
46:20 Who most inspires Tiffany: Ellie from the movie Up, Michelle Obama, and more
Previous Episode: B. Mathews, A. Pani of Bright Machines