Artificial Intelligence in Ad Optimization with Apoorva Dornadula of Viralspace
A 2-minute scroll through any social media platform and you can see that advertising has exploded. Performance marketers, who make creative decision on ad display, struggle to understand what works, what doesn’t work – and why. Leveraging artificial intelligence, Viralspace has come to the rescue, allowing performance marketers to stop guessing and start making data-driven decisions on ad optimization.
In this episode, I sit with Apoorva Dornadula (Co-Founder & CTO of Viralspace), who was recently named to Forbes 30 Under 30 for Marketing and Advertising. We discuss her perspective on ethics in AI, how Viralspace approaches the collection and organization of data, finding talent, acquiring the first few customers, and much more.
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Show Notes with Timestamps (VIDEO):
2:23 Apoorva’s background and finding interest in AI and entrepreneurship
3:54 Pivoting from their initial business idea
5:26 Addressing the pain points for performance marketers and how Viralspace helps
8:50 How performance marketers use Viralspace
9:43 The Viralspace product
12:28 How Viralspace is using artificial intelligence
14:29 The data journey – where Viralspace began
15:31 Cleaning and tagging data – when to automate when to leverage human resources
16:53 Why develop an internal data labeling solution
18:47 Customer conversation – what do they care about?
21:37 Getting the ball rolling in sales by leveraging a customer advisory board
28:20 Finding and hiring the first AI engineer
32:31 Favorite tech tool: Notion
34:00 Most inspirational leader: Fei Fei Li
34:54 Apoorva’s perspective on AI ethics and how it is represented in Viralspace
Next Episode: Elango Thevar, Founder & CEO of Neer